Edward has over 35 years of proven experience and expertise in business, marketing and sales and a thorough knowledge of food and drink ; retail, production and foodservice. He was Managing Director of the Ludlow Food Centre (now Ludlow Farmshop), a unique £5m turnover enterprise employing 130 people that combined a substantial award winning farm shop with its own dairy making cheese, as well as bakery, butchery, production kitchen, jams department and a substantial restaurant, café and hotel.

With responsibility over a period of expansion, he  developed a large restaurant operation, opened new outlets, introduced new business opportunities and raised its profile through reputation and awards including Shop of the Year 2015 (Great Taste Awards), UK Food Hall 2014 (Farm Shop and Deli Awards) and UK Farm Retailer of the Year 2013 (FARMA).

He previously launched and ran his own café and deli operations in London and Wiltshire and set up manufacture of award winning ice cream. He was  also Chief Operating Officer of Newby Teas, an Anglo Indian export focused operation based in London and Kolkatta.

Edward’s earlier achievements included the successful launch of new wine brands and as International Sales and Marketing Director for iconic world renowned New Zealand wine producer, Cloudy Bay , planned implementation of a campaign which took the Cloudy Bay brand to its world-wide leading position among premium New World wines.

After early management training in 5 Star hotels with The Savoy Group (Savoy, Claridges, The Berkeley, the Lancaster) in London and Paris, there followed a career in the wine trade in sales and marketing roles with J&B, Krug, Moët & Chandon and Harvey’s.

Edward is active in the fine food industry. He is a Director of Dorset Food and Drink CIC, works closely with the Guild of Fine Food, judges Shop of the Year, Great Taste Awards and World Cheese Awards, has worked on projects for FARMA, speaks on industry subjects, mentors at the Speciality Fine Food Fair and is a regular contributor to publications such as the Fine Food Digest.